Marketing the DSpace Service

Building your DSpace system is only part of the challenge you face in implementing DSpace. You need to market DSpace to let faculty, library staff, administrators, and users know what DSpace can do for them.

In this section, we offer some marketing ideas and tools for presenting DSpace to staff, faculty, and end users. Our sample Communications Kit includes a communication plans to help you launch a DSpace system at your institution, as well as presentations and marketing literature you can customize for your site.

Marketing Tools

• Marketing Approaches & Ideas
• Sample Communications Plan
• Communications Kit:
  • DSpace Presentation (PowerPoint Presentation)
  • DSpace Marketing Brochure (Microsoft Word Document)
  • DSpace Elevator Pitch
  • DSpace Diagram

Lessons Learned

Dozens of universities and cultural institutions worldwide are implementing DSpace. We’ve gathered a list of marketing lessons learned from many different DSpace marketing efforts.