The O'Reilly Tools of Change for Publishing Conference, happening February 9-11, 2009 at the Marriott Marquis Times Square, in New York will explore these and other emerging trends around digital publishing, including:

• Ebooks
• Digital Printing
• Alternative business models for paid content - both online and in print
• Content for mobile/smart phones
• Web-based marketing and promotion
• New digital publishing and authoring tools
• Managing the human side of change and innovation
• Case studies of successful (or unsuccessful!) new publishing initiatives
• Riding the wave instead of fighting the tide, such as using file-sharing sites to increase sales
• Strategies and tactics for effectively using print-on-demand
• Moving beyond books: selling merchandise, community, experience, and other scarce goods in a world of "free"
• Strategies and tactics for incorporating ebooks into your publishing program
• Tools and challenges for an efficient all-digital workflow
• Revising your P&Ls for the economics of digital publishing
• Understanding and responding to the changing retail landscape

The third annual TOC Conference will also focus on industry-wide strategic issues, like the changing retail and supply-chain landscape. In addition to "long-view" trends (what does the fact that there currently 448 sites for buying mobile ebooks in Japan alone mean for US publishers?), we'll be supplying practical tales from the trenches from those who are already experimenting and innovating on the digital frontier of paid content.

Registration for TOC 2009 will open in late October. Sign up for the conference newsletter to be notified when registration opens.

Who Attends TOC?

Join nearly 1,000 executives, editors, technologists, authors, agents, marketers, production managers, librarians, researchers, and academics who are passionate about the future of publishing in a digital age at TOC 2009.